Privacy policy

Last Updated: March 12, 2026

Vitavia™ ("Vitavia," "we," "us," or "our") operates this online store and website (the "Services"), which are hosted on the Shopify Inc. ("Shopify") e-commerce platform. Shopify provides the commerce technology supporting our checkout, security, and customer management systems, while Vitavia remains responsible for how your personal information is collected, used, and shared.

This Privacy Policy applies to all visitors, customers, and users of our Services, regardless of location. By using our Services, you acknowledge that you have read and understood this Policy.

1. Information We Collect

We collect personal information that identifies, relates to, or could reasonably be linked to you.

  • Contact & Account Information: Name, shipping/billing address, email, phone number, and encrypted account credentials.
  • Payment Data: Processed securely via Shopify. Vitavia does not store or access full credit card numbers.
  • Device & Usage Data: IP address, browser type, operating system, referring URLs, and site interactions collected via cookies and pixels.
  • Communications: Customer service inquiries, emails, chat messages, and reviews.
  • Order Information: Purchase history, shipping details, and return/refund records.

Vitavia does not intentionally collect sensitive personal information (e.g., health data, racial or ethnic origin, political opinions, biometric data). If you voluntarily provide such information (for example, in a product review), you consent to its processing solely for the purpose of fulfilling your request.

2. How We Use Your Information

We process your data for the following purposes:

  • Order Fulfillment: Process payments, shipping, returns, and customer support requests.
  • Account Management: Maintain your account, order history, and subscription preferences.
  • Marketing Communications (Email & SMS): By opting in, you consent to receive transactional and promotional messages.
  • Email: We send newsletters and promotions. You may unsubscribe via the link in any email.
  • SMS/Text Messaging: By providing your number and opting in, you agree to receive recurring automated marketing text messages (e.g., cart reminders, promotions) via an automatic telephone dialing system. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. You can opt out at any time by replying STOP to any message, or by emailing support@livevitavia.com with the subject line "SMS Opt-Out." Reply HELP for assistance.
  • Personalization: We use cookies to track items in your shopping cart, including abandoned checkouts, to determine when to send cart reminder messages.
  • Fraud Prevention & Security: Detect and prevent fraudulent transactions and unauthorized access.
  • Legal Compliance: Meet our legal and regulatory obligations.

Legal Bases for Processing (where applicable): Depending on your jurisdiction, we process your data based on: (a) your consent (e.g., marketing opt-in); (b) performance of a contract (e.g., order fulfillment); (c) our legitimate business interests (e.g., fraud prevention, analytics); or (d) compliance with legal obligations.

3. Sharing & Disclosure of Information

We do not sell your personal information for monetary consideration. However, we share data with advertising partners (such as Meta and Google) for targeted advertising, which may be considered "sharing" or "selling" under certain privacy laws (e.g., CCPA/CPRA). We disclose information to:

  • Shopify & Service Providers: Logistics, payment processing, email/SMS platforms (e.g., Klaviyo), and analytics services.
  • Advertising Partners: For interest-based advertising, retargeting, and campaign measurement.
  • Legal Authorities: To comply with applicable laws, law enforcement requests, court orders, or to protect our rights, safety, or property.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred to the successor entity.

We require all third-party service providers to process your data only as instructed by Vitavia and in accordance with applicable data protection laws.

4. Cookies, Tracking & Opt-Out Rights

We use cookies and similar tracking technologies to maintain your cart, secure your account, analyze traffic, and deliver relevant advertising.

Types of cookies we use:

  • Essential Cookies: Required for site functionality (cart, checkout, account security).
  • Analytics Cookies: Help us understand how visitors interact with our site.
  • Advertising Cookies: Used to deliver targeted ads and measure campaign performance.

Your Opt-Out Options:

  • Manage or disable cookies via your browser settings.
  • Use Global Privacy Control (GPC) signals to opt out of targeted advertising or data sharing.
  • Contact us at support@livevitavia.com to submit an opt-out request.

Disabling essential cookies may affect site functionality.

5. Children's Privacy

Our Services are not intended for children. We do not knowingly collect personal information from children under 13 (as defined by COPPA) or under 16 (as defined by GDPR and other applicable laws). If we learn that we have collected data from a child below the applicable age threshold, we will delete it promptly. If you believe a child has provided us with personal information, please contact us at support@livevitavia.com.

6. Security & Data Retention

We use HTTPS, TLS encryption, and Shopify's secure infrastructure to protect your data. While no system is 100% secure, we implement commercially reasonable safeguards to protect your personal information.

Data Retention:

  • Order & transaction records: Retained for a minimum of 7 years to comply with applicable tax, accounting, and regulatory obligations.
  • Account information: Retained for as long as your account remains active, plus a reasonable period thereafter.
  • Marketing data: Retained until you withdraw consent (unsubscribe or opt out).
  • Device & usage data: Retained for up to 26 months for analytics purposes.

When data is no longer required, it is securely deleted or anonymized.

7. Your Privacy Rights

Depending on your jurisdiction, you may have some or all of the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal information, subject to legal retention requirements.
  • Portability: Request your data in a structured, commonly used, machine-readable format.
  • Restriction: Request that we limit the processing of your data in certain circumstances.
  • Objection: Object to the processing of your data for direct marketing or based on legitimate interests.
  • Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please email support@livevitavia.com. We will respond within the timeframe required by applicable law (generally 30 days). We may need to verify your identity before fulfilling your request.

8. Region-Specific Disclosures

For California Residents (CCPA/CPRA):

  • You have the right to know what personal information we collect, how it is used, and to whom it is disclosed.
  • You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
  • You may request deletion of your personal information, subject to legal exceptions.
  • You may designate an authorized agent to make requests on your behalf.
  • We do not use or disclose sensitive personal information for purposes beyond those permitted under CPRA.
  • To opt out, email support@livevitavia.com or use a Global Privacy Control (GPC) signal.

For EEA/UK Residents (GDPR/UK GDPR):

  • Our legal bases for processing your data are outlined in Section 2.
  • You have all rights listed in Section 7, including the right to lodge a complaint with your local data protection supervisory authority.
  • International data transfers from the EEA/UK are conducted in accordance with appropriate safeguards (see Section 9).

For Canadian Residents (PIPEDA):

  • Your personal information is collected, used, and disclosed in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
  • You have the right to access and correct your personal information, and to withdraw consent for non-essential processing.
  • You may file a complaint with the Office of the Privacy Commissioner of Canada.

9. International Data Transfers

Your data may be processed in Canada and the United States, and may be transferred to other countries where our service providers operate. When your data is transferred outside of your jurisdiction of residence, we ensure adequate protection through:

  • Shopify's secure data processing agreements
  • Standard contractual clauses (for transfers from the EEA/UK)
  • Adequacy decisions recognized by applicable data protection authorities
  • Other legally recognized transfer mechanisms

By using our Services, you acknowledge that your data may be processed in jurisdictions with different data protection laws than your country of residence.

10. Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authorities as required by applicable law.

11. Third-Party Links

Our Services may contain links to third-party websites, applications, or services that are not operated by Vitavia. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policy of any third-party site you visit.

12. Limitation of Liability

To the fullest extent permitted by applicable law, Vitavia's total liability for any data-security or privacy-related claim is limited to the total amount you paid for Vitavia products in the 12 months preceding the incident. This limitation does not apply where prohibited by law.

13. Governing Law & Dispute Resolution

This Privacy Policy is governed by the laws of the Province of Alberta, Canada, without regard to its conflict of law provisions. Vitavia's principal place of business is located in Alberta, Canada.

Any disputes regarding this Policy are subject to the binding arbitration and class action waiver provisions found in our Terms of Service.

Nothing in this section limits any privacy or consumer protection rights that cannot be waived or limited under the laws of your jurisdiction of residence.

14. Changes to This Policy

We may update this Policy periodically. Material changes will be communicated via our website or by email. The updated Policy will be effective upon posting, and the "Last Updated" date at the top of this page will be revised. Continued use of our Services after an update constitutes acceptance of the revised Policy, except where applicable law requires your explicit consent for material changes to data processing.

15. Contact Us

For any privacy-related questions, concerns, or requests, please contact us:

✉ support@livevitavia.com
🌐 www.livevitavia.com

Vitavia™
Calgary, Alberta, Canada

© 2026 Vitavia™. All rights reserved.